Case study
Local food brand SEO case study: from 8 to 132 clicks a month, and what happened next
The new site of a local food and beverage brand in Florida went from 8 clicks a month to 132 in five months. The results held for about 8 months without SEO work, then fell. These are the numbers as they are.
- Client
- A local food and beverage brand in Florida
- What we did
- SEO
- Industry
- Local food and beverage
- Location
- Florida, United States
- Year
- 2025
132
Clicks a month on the new site, June to November 2025
from 8
Source: Google Search Console · June to November 2025
198
Clicks a month in March 2026, four months after the contract ended
Source: Google Search Console · March 2026
3
Local non-brand keywords on page 1, average positions 3.3, 5.2 and 7.7
Source: Google Search Console · 16 months to 2 October 2026
151
Combined clicks of both sites in September 2026, after 8 months without SEO work
from 388
Source: Google Search Console · March to September 2026
01
Context
This client is a local food and beverage brand in Florida that we worked with in 2025. We do not name it. The brand has two sites, and this page keeps their numbers apart so they do not get mixed up.
02
What went up
The newer site went from 8 clicks a month in June 2025 to 132 in November 2025. In March 2026, four months after the contract ended, it was at 198.
Three local non-brand keywords are on page 1, with average positions of 3.3, 5.2 and 7.7 over 16 months.
03
What did not go up
The numbers above belong to one of the two sites. Add both sites together and the picture changes:
| Period | Combined clicks of both sites |
|---|---|
| June 2025 | 238 |
| November 2025 | 151 |
| June to September 2025 | 979 |
| June to September 2026 | 836 |
So we do not claim growth for the brand as a whole. The two sites also compete for the same keywords: 458 of the top 1,000 queries appear on both.
The main keywords averaged positions 6.8 and 9.4 and never held a top-three spot. That is why we do not call this result "dominating the market".
04
After the work stopped
The results held for about 8 months without SEO work, then fell: 388 combined clicks in March 2026, 151 in September 2026.
This is why we sell SEO as monthly work and report on it every month. SEO that stops being worked on does not vanish at once, but it does decline.
05
Source of the numbers
Google Search Console exports of both sites, web search, last 16 months, taken on 2 October 2026. Web search clicks only, without phone calls or Google Business Profile.